Developing premium esports content
Esports is a billion-dollar industry, but you wouldn’t know it by the breadth of grassroots and creator content on YouTube. We wanted to create a an esports show from the ground up based on what the audience wanted to see.
Audience Insights
Go Long-form
When esports fans aren’t playing, they’re watching hours and hours of streams and VOD interviews on YouTube to glean more insight from their favorite players, coaches, and armchair analysts.
Give them X’s & O’s
While play-by-play analysis was common in traditional sports broadcasts and shows, there just wasn’t enough of it on esports outside. Esports fans were continually demanding deeper analysis, partly to help improve their own game.
Get Modular
Esports fans want to watch content their way, so we cut up content every which way possible: individual segments, funny clips, an edited 30-minute show, and the raw, long-form interviews.
Introducing GGWP
And here is one of the final trailers. In addition to being entertaining, the show also served as a way to build on OMEN’s “Play better than yesterday” brand promise by giving the esports community a show that helped improve their own game.
