Uniting Lenovo through Brand Architecture
This workshop proved that sometimes, teams just need to see it for themselves.
Lenovo’s consumer notebook architecture was going in a different direction in North America, and it was causing confusion globally.
Each team had a different idea on how to solve the issue. Every idea that was bounced around in a hallway. Every potential solution that is permeating through one team, but not resonating with another.
THE SOLUTION
To get it all out there, I interviewed stakeholders across four different teams, then put together the most discussed brand architecture scenarios, listing out the strategy, inferred product architecture implications, and pros & cons of each. The workshop led to a solution favored by everyone, reducing product confusion in the marketplace and more importantly, getting teams to collaborate and hear one another’s perspectives.