Branded Twitch Programming
How do you build out live programming for a challenger gaming brand?
Based on OMEN by HP’s “Play Better” brand platform and geared toward the competitive gaming community, we developed two shows that allowed OMEN to to go live on Twitch and plug in influencers and sponsored esports pros.
And the best part? We did it all on little to no production budget. We designed the streaming technology for talent to stream remotely from their own home cutting the travel and production budgets.
OMEN Shoutcrash
Exposure is everything for an aspiring streamer. In this livestream series, we tapped esports commentators to “crash” up and coming streamers’ channels, and brought their stream to the frontpage of Twitch.
OMEN Dojo
The competitive gaming community (League of Legends players in particular) are always looking for tips to improve their gameplay. To that end, we launched OMEN Dojo, a livestream in which a pro player gave a streamer a crash course in a particular game.
