Giving TwitchCon attendees an esports experience
Working with Bluehole, we wanted to create an esports-style battle royale event at TwitchCon that laddered up to the OMEN brand promise of player self-improvement. The challenge? We didn’t have a big prize pool to lean on.
Putting the players on display
We developed a Hollywood Squares-style venue that put all 40 of our battle royale contestants on display for the audience to see, resulting in an event that had lines snaking around the con floor.
An OMEN branded competition
Building on the OMEN’s brand promise to Play Better, we awarded amazing gameplay with custom trophies
We set out to create an event that would award not only the last man standing, but also players who did amazing things. Backstage, we worked with the observers and Bluehole engineers to track things like longest headshots and great plays. By the way, the winning headshot was done with a Kar-98 at a length of over three football fields.
A successful brand experience
Over the course of the three days at TwichCon, our makeshift esports arena was at full capacity. Amateur competitions drew lines around the booth each morning for sign-ups. Instead of depending on a booth that was phoned in and relied on raffles or giveaways to draw traffic, the experience made it clear that brands are welcome as long as your experience is thought through and authentic to the community.
