https://aokay.co/home daily 1.0 2025-06-17 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/12a6ea97-0fe9-402d-936e-a446e285bb3e/914A0845.jpg https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/7ac60c3d-7c59-4150-8321-d26d6efa85da/lenovo-yoga-hero-agnostic-2024.jpg https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/a6aee29a-db8b-4113-95db-f35067c39c53/Asset+1lenovo.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/0bc31853-b4f9-4874-b006-c1e4d117d074/XGP_Shots.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/3bd595ae-236b-4b29-b1c4-bbfd1e8152a1/xboxGP+Logo.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/2b251bcd-3530-413b-a83f-e9ba4ccfcd25/Asset+1%402x.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/825eb3a2-efca-49c7-8674-2f645108b618/Hot+Pockets%402x.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/463a147d-0657-4066-8b02-a1295dd39fa2/Asset+1msft.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/c0c3f6db-25e4-47e0-8202-f693cf5675de/SMB_all3.gif https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/7676275d-4653-4a59-85fd-2cc1934c22d9/Asset+1omen.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/5afd1db7-8057-4c7d-8a7f-78215979920c/noun-easy-3883771-FFFFFF.png Home https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/03e3c487-b4ee-4b5e-bf2a-4b6d831a9dc2/noun-ipod-6763543-FFFFFF.png Home https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/4a1c386c-04f6-4709-92b3-05023cedfb55/noun-collaborate-5842085-FFFFFF.png Home https://aokay.co/work daily 0.75 2024-05-22 https://aokay.co/work/omen-on-twitch monthly 0.5 2020-08-31 https://aokay.co/work/ggwp monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585337748442-3C7E15B0TRWBOPX1DYUW/Screen+Shot+2020-03-27+at+12.34.37+PM.png Go Deeper - Good Game Well Played https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585337501643-NU2F110IGX533XA44ACE/Screen+Shot+2020-03-27+at+12.31.09+PM.png Go Deeper - Good Game Well Played https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585337016575-FIBJ9FUTG2U42RAAIPB1/image-asset.png Go Deeper - Good Game Well Played https://aokay.co/work/omen monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585333884846-MNNS4DTTQFUJV0IEO5EF/image-asset.png Go Deeper - OMEN by HP - Building a new kind of esports brand We moved away from the awkward esports tropes of gamers wearing uncomfortable jerseys and into a space where all gamers were already crazy about: streetwear culture. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585268420919-1VHP9RC7LMJO91FTAW25/Screen+Shot+2020-03-26+at+5.19.43+PM.png Go Deeper - OMEN by HP - Social Playbook We worked with the social team to develop a global social playbook. It included: A social audience audit of key channels using Affinio A content strategy that gave regions clear content pillars that laddered up to the audience & brand platform A channel strategy that gave regions everything they needed to populate their editorial calendars, Community management guidelines which included a social tone of voice https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585266350723-YLBC2FQ4L1T8YOY3G68Z/Screen+Shot+2020-03-26+at+4.44.25+PM.png Go Deeper - OMEN by HP - Brand System We developed a set of guidelines that provided marketing teams with the brand platform, tone of voice, a flexible design system with clear brand elements, and photography guidelines. Our approach to esports was more inspired by the streetwear gamers flocked to than taking a page out of being a traditional athlete, which typically comes off as forced. https://aokay.co/work/omen-owl monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585594454013-RCME96RVIDT5RGQEANBH/image-asset.png Go Deeper - Overwatch League - The Audience Overwatch’s team-based dynamic has bred a passionate community around it In Overwatch, individual achievements don’t matter as much as the other competitive FPS out there. You’re only as good as the sum of your parts. Your team’s composition of DPS, Tanks, Healers, and Defensive roles are what counts when it comes to victory. This teamwork has come with it a passionate community that had more in common with League of Legends than Call of Duty. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585591244748-MJTSPD5TYQHID91VKW00/superapesaiyan.gif Go Deeper - Overwatch League - The Insight A transformation takes place when you play The more we talked to Overwatch players, the more we saw a common thread: something happens when you take on that role for your team. From empathetic Healers to fire-y attach-focused DPS roles, the quietest people transform into larger-than-life versions of themselves. https://aokay.co/work/twitch monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847449896-EJ55K83YHTWVV0XPO06W/Mc9kU6C.png Go Deeper - Twitch at TwitchCon - Insight The Twitch community speaks a different language What makes Twitch special is those little emotes that the Twitch community have created over the years. Unlike the more universal meme, emotes were inside jokes reserved for those that have spent time on the platform. From Hey Guys to Seems Good, this was the language of Twitch. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847599293-0GUVIPU94M281C4A5K6Z/mus2.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847616362-MC1T3RM4AU4MQUL9KUPL/Museum1.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848762362-10X7TCCEAQ31P9QFNEH2/mus14.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847650714-259WZLXN0N05AZRS8PEC/mus3.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848778188-QNZZBI6IROLW2T5R6AWE/mus13.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847668131-SL0FATP1NT2KM6P1QDTA/mus6.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848801675-1ECBC19UIWEESVMX618F/mus15.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847685871-5SJNAAIU6OQNWERGGT5W/mus5.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848893521-0AYQZYZEXDW1N22HOREM/mus8.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585847750292-4FJDOVNS7K3TNHYPQVYU/mus7.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848903251-TXCR26SP7U2A0HEIMJM8/mus9.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848918189-CDXYUVJ3XN75Z73LM3I2/mus10.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848930100-1GGKYFOWO3MJ0CUKCO0A/mus12.PNG Go Deeper - Twitch at TwitchCon https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585848949881-JUI26ABA589E6W3ZWCZ5/mus11.PNG Go Deeper - Twitch at TwitchCon https://aokay.co/work/ggwp-b2xdz monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585608593024-QF0N9RM1KEHX20ADFYAU/OMEN_Challenge_Stream.jpg Go Deeper - OMEN Challege: PUBG Edition - Putting the players on display We developed a Hollywood Squares-style venue that put all 40 of our battle royale contestants on display for the audience to see, resulting in an event that had lines snaking around the con floor. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585940011922-RW6S1WXR78SNTZKZP80Y/Screen+Shot+2020-04-03+at+11.52.34+AM.png Go Deeper - OMEN Challege: PUBG Edition https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585938920761-EZ42AGK767NFCIC1H9ST/Screen+Shot+2020-04-03+at+11.08.08+AM.png Go Deeper - OMEN Challege: PUBG Edition https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585938961609-F0F6LOI4Z508NGCVDGIS/Screen+Shot+2020-04-03+at+11.09.22+AM.png Go Deeper - OMEN Challege: PUBG Edition https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585939307343-EM06BNHID7PNANC3JMLZ/Screen+Shot+2020-04-03+at+11.41.09+AM.png Go Deeper - OMEN Challege: PUBG Edition https://aokay.co/work/xbox-pc monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/3e095904-9efb-4f99-80be-4e670fc85376/Xbox_slides.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/b048b075-08ce-411b-a51a-8c3b654deced/Competitor+slides.png https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/15d0e43e-a75c-448d-b778-efbfda03b916/Messaging+Xbox.png Go Deeper - Xbox PC Messaging - The Playbook We worked with the social COEs to develop a multi-step messaging framework that revolved around different PC gaming communities and major announcements. Each phase of the framework included: Key Messaging themes with thought starters to get creative teams inspired How to measure success for each phase, from metrics and sentiment goals to keywords to monitor A channel strategy dictating each channel’s roles and which messaging theme to prioritize Content implications that gave creative teams a start on which types of content and gaming influencers to focus on https://aokay.co/work/xgp monthly 0.5 2024-03-02 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/da2f3823-7214-4a0d-9d95-2020157bef4d/XGP+2.png Go Deeper - Xbox Game Pass - Celebrating Subcultures Timothy Chalamet had an Xbox controller modding channel. After winning the Finals, Jokic just wanted to play League of Legends with his squad back home. Before he became the world’s most famous streamer, Ninja was a Halo pro. Xbox Game Pass is more than just a games service— it housed an eclectic array of gaming subcultures, each one with their own language, metas, & mods, each one touching different walks of life. Through its wide reach, Xbox Game Pass social content could not only make each subculture feel seen, but showcase what makes each and every one of them special. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/754baeec-1f60-4417-ad3c-ecea8ad247a5/PCGP+Chart.png Go Deeper - Xbox Game Pass https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/2d72589e-246c-436b-8068-2d157036616c/XGP+Chart.png Go Deeper - Xbox Game Pass https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/d212b4a4-1202-48ae-bc4e-b9ab9c30e43f/xgp4.png Go Deeper - Xbox Game Pass - A Playbook focused on the wins Too often, content playbooks erase what has worked before. This playbook leaned into the most successful content already being put out by Xbox’s global creative agency, setting the standard of the types of content that resonate and apply to the new social strategy and brand voice. https://aokay.co/work/hp-the-wolf monthly 0.5 2024-04-22 https://aokay.co/work/aqr monthly 0.5 2020-06-19 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585945939125-E6DGWLY026XXVHQMZ75W/Screen+Shot+2020-04-03+at+12.41.01+PM.png Go Deeper - AQR Capital - Room for Differentiation While the category was starting to embrace visual branding more and more, messaging was another story. Due to the popularity of blackbox solutions that were under lock and key, many firms were mired in boilerplate messaging. In short, there was an opportunity to tell a compelling brand story in the asset management space. https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585952356633-Y5OF92FQ3F0SMI0FE24F/Screen+Shot+2020-04-03+at+3.14.11+PM.png Go Deeper - AQR Capital - The visual identity was inspired by the publishing world, with the new logo doubling as a seal https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585951304733-9SGLKRCMDXDHJQC0FQJX/AQR_brochure_covers_1.jpg Go Deeper - AQR Capital https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585951345500-G27WBSWPCDG1F1BAX246/AQR_uni_book.jpg Go Deeper - AQR Capital https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585951365211-XHXFUMYLF701JJJLZPPJ/AQR_lanyard_1.jpg Go Deeper - AQR Capital https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585951416257-CJCAY3A1NKY5ZLWL9MRD/AQR_spread_3.jpg Go Deeper - AQR Capital https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/1585951482395-DNOVDBBGRGV2V5B6T2EE/AQR_booth_1.jpg Go Deeper - AQR Capital https://aokay.co/work/p4b monthly 0.5 2024-02-16 https://aokay.co/work/brand-workshop monthly 0.5 2024-02-23 https://images.squarespace-cdn.com/content/v1/5e7be414a61e6602274481a7/a69cdec1-c7c4-4c52-afd4-a2388ffb594c/Workshop+Process.png